About Us

Our Company

True Food is a part of Al-Jazeera International Restaurants, in the field of Food Industry with the focus to grow by expanding its own unique range of products and market niches (both companies has vast and diversified experience the arena and with this collaboration enabled us to share and strengthen our great experience to one entity). True Food distributes foodstuffs of manufacturers who develop innovative and superior products.

Our Vision

Our vision is to be the best e-grocery store in the kingdom. Our aim is to ensure a friendly online shopping experience that everyone can trust us to source, make and utilize quality products in a way that’s beneficial to them and the world we share.


Teamwork and passion are our company slogan, in order to accomplish our goals. We focus on implementing strict internal control and processes that meet customer expectation and specifications. Everyone has the right to avail good and healthy food. Fresh and fast service: this is the recipe chosen by True Food when it comes to serving a rapidly expanding customer base in KSA. Customer satisfaction stays as first priority.